Crack is the fundamental concept of my brand. It means destruction: cracking something useless and give it new life.
What my grandpa taught me was to look at things from a different perspective before throwing them away. Each season is inspired by my memories, my family and personal events. Good and bad. The books I’ve read, the paintings, the movies I’ve watched, but also the music I used to listen since I was 2 or 3 years old with my headphones… They all create a frame. They determine the styles and the influences of each collection.
Every time I show a new concept, I’m doing something very therapeutical, it makes me feel liberated. And since I’m a very calm person, apparently, it’s through my performances that I protest and shout to the world what really upsets me, like discrimination of any kind.